I consider myself a strong print designer with some digital experience. Having a flexible client or the right budget allows me to play around
with paper choices. You’ll always see me going through my paper samples I’ve hoarded from the last how many years. It’s sad but true. They are next to all my color books. The choice of paper is a critical element in your final piece. Plus, the whole experience the consumer has when receiving it depends on if they continue reading or not. There are so many benefits of paper marketing over digital. That does not mean not to use digital. The majority of our information today is on some kind of screen, but paper has its limitations. Digital marketing still runs the advertising world. The answer is to use the best of both worlds.
Lately, I should be calling my home office, "Two Mutts and a Mohawk Design.” My lazy, lovable pups are usually right next to me helping get
the job done. The goofy yellow one would love to come to a dog friendly office any day and say hi to everybody. But be careful, she might not leave your side if you give her mohawk a little rub.
“What a beautiful world it would be… If people had hearts like dogs.”
“The world is a book and those who do not travel read only a page.”
~ Saint Augustine.
Inspiration comes out of nowhere. You never know what's going to happen from day to day. All you can do is be open to what comes your way, try new things, ask questions, challenge yourself and stay positive. The best is yet to be.
Photo: The Baths. Virgin Gorda. British Virgin Islands
Color is so powerful in everyday life. It's an amazing tool that shapes how we perceive the world. Of all forms of non-verbal communication, color is the most instantaneous method of conveying messages and meanings. There is no better place to gauge the effectiveness of color than in
the marketplace. Color must immediately attract the consumer’s eye, convey the message, and most importantly help make the sale.
Photo: Hot Air Balloon Ride. Alliance, OH